One of the buzz words that has popped up to the surface is native advertising. I had to do a google search to find out what it meant.



Watch the video and you will quickly find out what native really means.  This was just one video on native ads that I checked into.  

The other video about native talked about all the places that you will see them.  They are on your favorite video sites, social media sites and more.

Are you going to use these types of ads for your business?

Where are you going to present your offers?  There are lots of different choices that are at your disposal.  The older ways of spreading messages was kind of limited.   The newspaper and the yellowpages were a constant part of the business.

The web makes it easier to get right into the space of the requested audience.  There are lots of different web pages that contain content and each site is an opportunity.

The quality of webpages might vary.  Some websites are considered more premium than others.  This might be where content comes into play.  The advertiser or marketer is looking to find the best fit.

Embrace the tools that are available.  Social media is a low cost way to market products and services.  Prospects have lots of mobile devices and connect to the web in different ways.

Getting your message in front of the right crowd is the business.  There are lots of online sites where you can place your contact information and messages.

Some marketers might advertise on other sites or they can create their own niche sites and provide content.

Niche sites don't have to cost a lot of money and they can be a great way to test.  What are some of the costs of building a niche site?

A domain name, web hosting and content are the main costs for a niche website.  These don't have to be expensive.

Domains can be purchased for under 10 dollars.  Web hosting can be also be bought for under 10 dollars per month.  The content on the other hand is going to be the biggest cost.

Content can be created in different forms.  Written content, video content and audio content are all possible forms of media for a niche site.

The niche content does not just have to appear on the niche webpages.  This type of content can be expanded to a wider audience through the use of social media networks.  Niche content created for a targeted site could be added to social media platforms like youtube, or shared through facebook or twitter.

A niche site could also be the test ground for building up mailing lists.  A newsletter or mailing list builds up a group of interested web visitors.  The mailing list or newsletter is another source of testing marketing and offers. 

You want to add graphics to your blogs and other media.  There is a nice little software program that makes it really easy. 

Add something extra to your written text.  You can make fast graphics that you can include in your posts to break up the text and help tell your story.

There are powerful graphics programs like gimp, photoshop and more, but what if you don't want a big learning curve?  What if you just want great looking graphics that don't take a long time to complete?  There is a quick and affordable solution.

Graphics can be used in lots of different ways.  You may want to use them in slideshows and other presentations.  You might want to use them for your social media profiles.  

If you want to start creating images in minutes?  This software is so easy that you can do it.

learn how to create graphics the fast way

An interesting take on getting more traffic is to flip the affiliate script.  Most people hear about affiliate marketing and they want to get involved.  At the same time, affiliates are generating traffic for offers.  What about getting to the other side of the table?

Affiliates spend a lot of time creating content and driving traffic, but they don't really own the product and if they don't have a list, they don't get the customer.  What about using affiliates to drive traffic to your own offers.

Companies like affiliate programs because they only have to pay for real sales.  Not all of the traffic converts, but it is still a chance for a company to get their products and services in front of prospects.

Start thinking about this traffic game from another angle.  How can you start to gain more leverage when it comes to getting traffic and better marketing?

Add more books to your reading list.

Influence: Science and Practice, ePub (5th Edition)

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Keep bringing in new information about marketing.  You have to keep trying new methods.  

Make a list of different marketing options and put them to the test.

Start up a blog and see if you are able to build up traffic.

Start making videos and post them online and see if people start watching them.

Write free pdfs and try to give them away.

Make audio podcasts or do online webinars and check the results.

Write articles and post them in the directories.

Post to social media sites.

Some methods might work better for you than others.  

Make your adjustments and keep on moving forward.