Running your business is dependent on getting clients.  Using the web to get prospects and make sales is a top priority for many home business owners. 

Looking for something that really works can be time consuming.  You read different ebooks and you read websites that talk about marketing.  The one key factor is actually taking action on what you are learning.  You can get caught up in learning new methods but never really get around to testing them out for yourself.

When you try out new methods, you might expect to see results fast but they don't show up that way.  For example, article marketing might be a good strategy for a new business.  Using free article marketing might get you a few views on your website.  It might also take a while before people start to show up.  Some people may decide to give up before they start to see any results.  

Free marketing methods might be the best option when you are just getting started.  Setting up a website and learning how to drive traffic can be helpful.

Online marketing is not going to be easy.  You are going to have to learn what really works and what is a total failure.  Take for example article marketing.  The game is changing with article marketing.  If you are posting articles at the directories then you already know that the amount of views on your articles has probably dropped off after the google panda update.  

Writing articles takes a lot of time and you have to think about the long term prospects of those articles.  Is it really worth your time writing articles now if they are not delivering the results you need right now.  Home business owners want to think about the long term, but there are still bills that need to be paid right now.  You want to find the marketing methods that work the best right now so that you can keep your home business open and operating.