Internet Marketing and Offline Marketing

What are you currently doing to market your business?  Are you focused on using the internet to market your company or are you using offline marketing tactics? 


Internet marketing is attractive because you can get some instant results.  You could get started with pay per click advertising today and see some results.  The web also provides a lot of free ways to market online and that is attractive to business owners that might not have a large budget.


Offline marketing still works but now that we have the web, business owners are looking for new ways to get clients.  Businesses still use billboards, bus stop signs, and many other offline marketing options.  Home business owners should think about using those too.  


The web is full of information and it might be harder to break through to find your audience.  Social media networks are yet another place for home business owners to try to connect with prospects.  


So what is the best way to market your business?  That answer will only come after you have tested different types of marketing and found the most effective option for your type of business.