It is hard to believe but there are still some businesses that are not using the web as a promotional tool.  Some business owners might still be trapped in the old ways of doing things. Yes, there are still a lot of business owners that still rely on the yellow pages for generating business.  I guess they still might have some pull in the eyes of a different generation.
 
Internet Marketing Tips - Internet Marketing is inexpensive

The web is a perfect place to share information about your business.  One reason is the cost.  There are lots of low cost ways to market your business online.  You could setup your own website.  Start your own blog and even use free social media applications to let people know about your company.  Cost doesn't have to be a big factor in getting your company online.  Domain names are inexpensive and web hosting costs are minimal.  Unleash your writing talents and create information that your target audience is looking for online.

Internet Marketing Tips - Internet Marketing is global

The internet is a global resource.  You can create content quickly with a blog.  Hit the publish button and your information is instantly available around the globe.  Physical books like the yellow pages only go so far.  With digital marketing efforts, you can reach a large audience.  The web can be your testing ground for new ideas and marketing materials with low costs.

Internet Marketing Tips - Internet Marketing is essential

People are not taking it slow when it comes to information.  Your prospects and clients want the information and they want it now.  The encyclopedia age is over.  Now your prospects can get all the information that they need with simple computing devices. They don't pick up phone books, they go to the web to get the latest information.  Your company needs to be on the web in order to even have a chance at getting business.

Internet Marketing Tips - Internet Marketing is long term

The internet is the long term business option that cannot be ignored.  Establishing your company online is a long term strategy.  Building up an online presence over time can help build credibility.  The age of your website can make a difference.   Build a strong foundation online with high quality content for your sites.  Create evergreen information that will can stand the test of time.

Internet Marketing Tips - Internet Marketing is mobile

The web is growing and changing how it is accessed.  People are not just sitting at home using the web.  Internet marketing is now shifting to mobile devices.  Take a look around while you are walking outside.  People are talking on smart phones and working on computer tablets and laptops.  There are new areas for internet marketing on these new devices.  Is your business ready to deal with mobile customers?  Is your website mobile optimized?

Internet Marketing is mobile, long term, essential, global and inexpensive.  Start learning the basics of using the web for your marketing opportunities.