Offline Marketing, Pay Per Call and Lead Generation

Just watched a webinar yesterday that really got me thinking about using classified ads.  The points that were given were really hard to ignore.

Free classifieds are a chance to promote your products.  They are a great way to test your message and pick up new clients.

The other ideas talked about adding new income streams with marketing in offline publications and getting access to large targeted potential prospects. 

You can really scale up a campaign with offline marketing.  One other really important point was that offline marketing doesn't have as many rules as online marketing.  You can promote your products and services without worrying about getting your online accounts banned.

Don't forget that people are not online all day.  They might be checking in on the web sometimes, but there are still a lot of people that are not glued to their computers. 

Another topic presented was pay per call programs.  This one I really wanted to learn more about.  Pay per call is interesting because of the current shifts happening in technology.  Finding online traffic and allowing people to pull out their cell phone or smartphone with internet access and make a call seems like a really big opportunity.

Online marketing is great and you cannot ignore it.  There are lots of free online marketing methods, but you might want to consider another marketing stream with offline marketing.  Using it for lead generation is not a bad idea.