Focus Yuor Niche Content on Your Niche Sites

Making the right content for your audience is essential.  You are trying to find the ideal customers that want what you have.  

The internet is filled with all kinds of people that have specific interests.  Focusing on the right niches can be helpful.  You have a choice when it comes to setting up sites and blogs.  You can go for the general type of sites or the niche sites.

General sites might contain all kinds of information.  If it is real estate that is your focus, it could contain all kinds of info about real estate from a first time home buyers perspective.A general website might have info on how to get a loan.  How to hire a real estate agent and how to find a good home.  

Niche sites in the real estate area could be foreclosures, distressed properties or buying short sales.  Each type of site is about real estate, but in a different specific area.  After getting the site launched, content could be focused just on these tight areas of focus.

Marketing with content means looking at the keywords that your audience is using.  Taking the real estate example further, it means knowing the terminology.  

Don't just assume that people will use the formal way of talking about your subject.  Remember that people make mistakes.  You might get traffic from commonly misspelled keywords.