The directions of communications are not just one way anymore. In the past, it might have been the big publishers with most of the control. Now, anyone with an internet connection can get online and start sharing information and content.
Social media platforms have large numbers of users and who knows what content will catch on with the people in the various niches. The information can spread and this is what gets the business owners juices flowing. The idea of posting content and expanding the reach is a dream situation that they want to come true.
Posting information on social media is still going to be tough. The same upside is available to the downside. The barriers of entry on creating content are low and this means there is more content for the online social media audiences to wade through. What is going to get through? What is going to catch on? Who knows?
