Setup Niche Blogs - Leverage the power of niches. Building blogs with wordpress and other web development platforms to get into the sub categories is an option for the online marketing spaces. General topics might be too broad. Can you find sub niches and sub categories? There are lots of ways to break things down. Age, location, beliefs and more could be ways of going into new niches and categories. Create content around specific points of view. Just like the cable tv channels offer lots of variety, you might want to do the same with your online marketing efforts.
Build Newsletters - Getting traffic to come to your website can be a tough skill to develop. Getting email subscribers opens up lots of doors after the fact. People can forget your web domain name and not visit your site. Getting email addresses and contact information allows the list owner to keep the conversation going. Sending messages to the list is a way to stay connected with people interested in the topic. The list is also a chance to drive traffic. Sending traffic back to a main website or blog or sending the traffic to other offers is a real possible outcome for building and maintaining a list of email subscribers.
Create Videos - Make content available in multiple formats. How much written content do you already possess? You might have lots of blog content that is not getting the attention. Why let it just collect dust? The information might need to be repackaged into another format to gain some exposure. Your audience might not want to read long articles. Make it easy for them to consume the information in other ways.
Create Podcasts - Don't forget about the power of audio. Consumers have lots of choices when it comes to how they are spending their time. Think about all the people that are travelling or commuting. They have to stay focused on getting to their destination, but it could also be an opportunity to connect with educational or entertaining information. Podcasts are popular ways to consume information now. Internet enabled devices and high speed internet access make it possible for consumers to download your content and listen on their own schedule. Listening to audios while exercising or driving is a passive activity and a chance to connect with your information in a pleasant and passive way.
Explore Joint Ventures - What are the connections to your business? Who are the people that you want to attract? Are there other companies and businesses that are already in the right place? Could there be a way to gain access to their customers? Start looking at the potential of joint ventures. What do you have to offer other businesses and companies? What could bring about a win-win situation?
Leverage Social Media Platforms - Plenty of people from around the planet are using the social media platforms. It only makes sense to add your content in the social media platforms. Updating your social media pages with content that is relevant is the general idea. How much content do you already possess? Think about how to tailor your content for the different social media strong points. The different social media apps can go hot and cold. Pick the ones where you want to spend your focus. Some social media applications might be more popular than others for your type of audiences.
Ebooks and Documents - Turn your content into ebooks or documents. The blog posts may not be gaining the traffic, but think about changing the focus and purpose. Can you come up with a new title for your niche ebooks? The ebooks might be something to give away or something that has a price tag attached. Think about creating new value from your blogging content and more.
