Posting your content on social media networks is an option for trying to find your audiences.  There are lots of users on social media and you can zero in on the types of people that want to attract.  The social media accounts could be your low cost option for promotions.  The cost of putting your content on social media might be the right price for some of the up and coming businesses.

Everybody knows about the social media accounts now.  Trying to make a pathway to the audiences might be a little bit harder.  Some might turn to spending the money to advertise on social media these days.  There could be many that still choose to take the road of consistently publishing new information with the hopes that the content grabs the attention.  The flood of content online is constantly streaming.  You can see it for yourself on your own social media pages.  Continuing to keep posting and providing value for your type of audience could be the main focus.