Marketing Products and Services

Posted by admin | 4:39 PM

What are your first memories of marketing?  As a kid, what really made you want stuff?  Was it the commercials?  You saw stuff on tv and you wanted to try it.  It looked fun.  The hamburgers had clowns and there were characters that grabbed your attention.  

There were other ways that the marketing messages got through.  What about what the popular kids wore?  Did you pay attention to the items that the older kids talked about?  Did looking up to others influence your wants and desires?  

Tv and the radio played a big part in getting the messages to the public.  Newspapers and magazines also brought new information to your doorstep.  Now, we have the internet and a million tv channels, plus youtube.  What is going to influence your market today?  Who do they look up to?  What is driving their wants?  

Does your product or service have a story?  I almost forgot about the movies.  Movies have a big impact too.  You are sitting in a movie theater and the images are large and in charge.  Can you weave a story into your product or service presentation?  Who is your product for?  Why do they need it?  Are you solving a problem or creating a new alternative?

People have plenty of options when it comes to entertainment and information.  There are lots of niche websites and tv channels.  Fox news viewers might have a different view than the msnbc crowd.  People from different generations have different outlooks on life.  Seniors might have different ideas than the generation x crowd.  How do your products and services speak to their different needs?  Just a few questions to get it started.


Youtube videos

Posted by admin | 10:15 AM

Are you using youtube?  It is really crazy not to setup a youtube channel these days.  Just go to youtube and start watching some of the videos that are posted online.  It is a great way to drive traffic to your sites.

Making videos is not tough and if you don't want to make videos yourself, you can outsource it.  Take the time to read the book by tim ferris called the four hour work week.  It jumps into outsourcing in a big way.  There are only so many hours in the day and you can use leverage to tasks done online.   Youtube is more than just making fun videos.  It is a place to learn how to do stuff.

What can you teach through youtube about your business?  You have lots of products and services that you are trying market.  What about discussing the big problems that your audience is facing?  What about describing your services and how they handle problems?  Youtube is the perfect place to share this information.

Youtube is social media.  You put up the videos and don't get shocked when you check your comments section to see that someone has responded.  Youtube is world wide.  You don't know where the online reach will end.

Sharing videos is really simple to do.  You might make a good video and people can easily share it on facebook or twitter.  If your video is really good, they might even embed the video in their own sites and blogs.  This gives your video a chance to get even more worldwide reach.

If you are not using video in your marketing plans, it might be time to think about getting started with youtube.  It is the big video market on the planet.

Domain name games

Posted by admin | 9:51 AM

One of the strategies for going after more internet traffic is to buy internet domain names.  Domain names might have been used before and after a while, the original web address owner might have decided not to renew the domain.

Why would a website owner not renew a domain name?  There are various reasons for choosing to let a domain name expire.  Expired domains could be due to loss of interest in developing the site, the name might have lost its value or the cost of renewing the site didn't fall into the plans of the owner.

Backlinks are one potential reason for going after a domain.  People buy sites and they want to promote the site online and offline.  This means that there might be some locations online and offline that point to the web address.  

There might be videos, articles, or audio podcasts that display the domain name.  What you might want to do is check online for the web address.  

Take a look around ezinearticles or other article directories and view articles, you might see links in the call to action area that point to domains that are no longer active.  This might be a way to pick up a little extra traffic for a low cost.  Those domains might be sitting in users bookmarks folder.

The domain name game is always changing.  The costs of the addresses can change and the domain name extensions can change from time to also.  

If you are into affiliate marketing, picking up these types of addresses might drive some traffic to your offers or your landing pages.  


Marketing on Free Classified Sites

Posted by admin | 12:25 PM

Take a look at this ebook.  It is a straight forward look at marketing using craigslist.  It focuses on people that sell items.  The book gives tips about a variety of subjects.

Pay attention to the information about creating ads on craigslist.  Software programs are mentioned and a general mindset for selling.  Don't get put off by the title.

Pimping Craigslist For Fun and Profit


Marketing Secret Tips

Posted by admin | 9:52 AM

Keep adding new free sources and paid sources of traffic to your advertising and marketing campaigns.  People are jumping into business without getting a marketing education.

Do you need to get a marketing degree?  You might already have great marketing skills that you are just not using.  What is marketing anyway?  Marketing has to get attention and get a desired result. 

Coming up with a message that get the action you want.  As a kid, did you ever try to sell something?  Did you have a lemonade stand?  Did you sell chocolate bars to raise money for your school?  Did you run for student office?  Each one of these scenarios are like the first steps in marketing.

You have something that you want to sell.  How do you find the right prospects for your offers?  Finding hungry buyers that are looking for your products means testing.  You don't immediately know how to connect.  You have to try different methods and then make changes. 

The internet provides a way to find your target audience.  You can buy access to traffic.  You can setup landing pages and create mailing lists.  Creating lots of marketing content around your products with different channels. 

Make free articles available online through directories.  Create free pdfs that educate your audience.  Come up with attention grabbing headlines.  


Black Friday Shopping

Posted by admin | 4:54 PM

Didn't do much in the way of black friday shopping.  There were lots of people walking around and in the stores.  

I like to go for the really good deals without spending much money.  Some people like to focus on the big electronics, but this blog is talking about marketing.  

What about picking up good marketing books for super low prices?  I checked a place that most people ignore when it comes to information.  You can grab great books, but it takes some time to find the really good ones.

I managed to pick up a good book on real estate and another one on marketing.  The marketing book that I purchased for a stupid low price was the official get rich guide to information marketing by dan kennedy bill glaser and robert skrob.

The information is the information and you never know when you will be able to use it.  Just a few dollars for a book that retails for much more money online.

Next up is cyber monday.


Create wordpress blogs and get good domain names.  Think about the keywords that you want to target.  You don't have to take a long time to make a good site with wordpress.

After setting up your blog, the question will turn to getting more traffic.  There are more traffic sources that you need to be concerned with these days.  

People are looking for information in a lot of different ways now.  They are not just tied to the computer at home.  Customers have smartphones and cell phones.  This brings another chance to get your offers in front of them.

Smartphones are just a few feet away from most people.  Have you ever opened up your smartphone to see ads available?  You might want to start looking at paid advertising programs for mobile devices.

Google adwords is a big ad network.  Most people think about google ads showing up on blogs, but they are also into mobile.  Create text ads and display ads on mobile networks that can deliver traffic.

Mobile marketing is something that is still new.  Mobile is a different animal for a few reasons.  Just think about all the different kinds of mobile devices.  You have the apple crowd and the android crowd.  Those are just the tip of the iceberg.  Below the top are all the various models and brands of phones and devices.  Mobile marketing can target based on all these variations.


Before you jump to creating your mobile ads, you need to make sure that your landing page is ready for mobile users.  Do a simple test to see if your site will show up properly.  There are websites that you can visit online that will show how your site appears to mobile users.



Focus Yuor Niche Content on Your Niche Sites

Posted by admin | 3:12 PM

Making the right content for your audience is essential.  You are trying to find the ideal customers that want what you have.  

The internet is filled with all kinds of people that have specific interests.  Focusing on the right niches can be helpful.  You have a choice when it comes to setting up sites and blogs.  You can go for the general type of sites or the niche sites.

General sites might contain all kinds of information.  If it is real estate that is your focus, it could contain all kinds of info about real estate from a first time home buyers perspective.A general website might have info on how to get a loan.  How to hire a real estate agent and how to find a good home.  

Niche sites in the real estate area could be foreclosures, distressed properties or buying short sales.  Each type of site is about real estate, but in a different specific area.  After getting the site launched, content could be focused just on these tight areas of focus.

Marketing with content means looking at the keywords that your audience is using.  Taking the real estate example further, it means knowing the terminology.  

Don't just assume that people will use the formal way of talking about your subject.  Remember that people make mistakes.  You might get traffic from commonly misspelled keywords.



Online Ads - Free Classifieds

Posted by admin | 1:54 PM

Try your hand at making ads with free sites.  You don't have to spend money to learn the basics of creating ads.  Come up with your headlines and give it a try.

Lots of people are using free ads to drive traffic.  There are different choices when it comes to these kinds of ads.  Are you going to get them to call a phone number?  Are you going to send them to a landing page or just directly to your main website?  Some might want to use free ads for getting people to sign up for mailing lists.

Think about using

craigslist

backpage

What are you waiting for?  Get started with your marketing with free ads.

Marketing Video

Posted by admin | 1:09 PM




Blog writing quality

Posted by admin | 12:59 PM

Writing content that is not of the best quality might not still be a problem online.  There are lots of different online audiences and you just have to push forward with your writing skills.  Niche marketing allows you to go after new markets.  The key migth be to focus on getting your content ready and going with it.

All of the content that you create will not be the best in the world.  There are always going to be problems.  You can focus on making the best writing that you can, but understand that it might fail.  Think about your writing like a process.  You are going to fall down on ocasion, but you are going to get better.

Make your headlines and write your content.  Let the chips fall where they may.  Your online readers might pay attention to the mistakes that you make, but others might focus more on what you have to say.  Just make sure to take a quick look before you hit the publish button.

The other comfort that you have is you can always go back and make changes if you need to.  Post your content on your blogs and keep writing.  Remmber that you want to get better.  Write content in different ways.  Write for your online audience and write the content to share.

There are different kinds of writing.  You remember all the stuff from the grade school years.  The web is a little bit different because you can write the way that you want.  People can like it or not.  No big deal.  You can write to persuade or write for fun.

Use your blog for creative writing if you want.  Take it to the next level and add some google ads just in case you come up with something good.  A quick google blogger blog might be a good place to do this.

Offline Marketing and Affiliate Marketing

Posted by admin | 10:14 AM

Are you spending the majority of your time focused with online marketing?

This video talks about the amount of money spent on offline marketing.



Affiliate marketing by driving traffic from online to the regular world is something different.

Retailers want to get people into the stores.

Don't you love to watch webinars?  I just watched on the other day that had some good ideas.  They talked about setting up sites quickly and in a way that you don't have to provide a lot of content.

The basic theme was to use a little bit of content along with some videos and affiliate links.  The page didn't look bad and it had lots of images.  The focus was also on making sure to diversify your traffic sources.

Who are you depending on for traffic?  Most people are going to say the search engines. This strategy talked about using a lot of different traffic sources to help build up the traffic for your site.

The reasoning behind using this kind of online strategy is simple.  The search engines can change their minds at any time and cut your traffic just about instantly.  This webinar talked about not putting all your eggs into one basket.  The idea is not new and it is something that should be considered.

The bottom line was for you to change your thinking and start looking at getting a little bit of traffic from many different online and offline sources.  Blogging, article writing and forum posting were just a few of the many different places that they suggested that you get your links.


Look for new places to market your content

Posted by admin | 12:40 PM

I just finished watching a video a few minutes ago. 

You might want to take a look at it also.

There is a big change going on in the world of marketing.

You are going to immediately realize what the person in the video is saying is true.

You don't want to miss out on the chance to learn these new skills.

Take a look at the video and see what you think after watching it.

http://www.homebusinesscash.info/secretvideo

Just watched a webinar yesterday that really got me thinking about using classified ads.  The points that were given were really hard to ignore.

Free classifieds are a chance to promote your products.  They are a great way to test your message and pick up new clients.

The other ideas talked about adding new income streams with marketing in offline publications and getting access to large targeted potential prospects. 

You can really scale up a campaign with offline marketing.  One other really important point was that offline marketing doesn't have as many rules as online marketing.  You can promote your products and services without worrying about getting your online accounts banned.

Don't forget that people are not online all day.  They might be checking in on the web sometimes, but there are still a lot of people that are not glued to their computers. 

Another topic presented was pay per call programs.  This one I really wanted to learn more about.  Pay per call is interesting because of the current shifts happening in technology.  Finding online traffic and allowing people to pull out their cell phone or smartphone with internet access and make a call seems like a really big opportunity.

Online marketing is great and you cannot ignore it.  There are lots of free online marketing methods, but you might want to consider another marketing stream with offline marketing.  Using it for lead generation is not a bad idea. 

Create Graphics

Posted by admin | 11:10 AM


Images are a good way to share information.  You might not think that you can make really good looking graphics.  Some of the powerful graphics programs might take some time to learn and master.  There are other simple solutions that you can use to make good looking graphics for your marketing purposes.

Get a good graphics program

You can use free graphics programs.  There is one that comes with the windows operating system called paint.  There are lots of free graphics programs that are open source.  Gimp is another powerful program.  Here is one easy graphics program that I really like

Make simple graphics

Learn how to make the images.  Start off with simple graphics. You are creating a new skill that you can leverage.  Your simple graphics can be used in many different ways online.  Use them on your blogs, social media sites and more.

Share them online

An image can share lots of information in an instant.  Use different colors and draw attention to areas that you think are important. Don't forget to include a web address in your image. Your image might get lots of views and people can type in your web address to learn more information.   You are now creating another source of web traffic.

Post them in your blogs

Add your images to your blog.  Add description information and alt tags with the keywords of your choice.  Your blog posts don't have to be a screen full of text without any images anymore. You can create simple images that provide some extra context.  Do you have lots of different blogs?  Each time you create a new image, it gives you another piece of content that can be added online.

Post them in your free classified ads

Are you making free classified ads?   Some of the free ad sites allow you to post images in your ad.  Take your free ad to a higher level with an attractive image.  A plain text ad might have powerful copy, but an image that instantly presents attractive information is really powerful.

Create a video with your graphics

Your created images have a lot of different uses.  Are you currently making videos?  You don't even have to appear on camera to make videos.  What about compiling some of your images that tell a story?  You can create simple slide show videos with your new images.  Videos present another potential source of web traffic.

Market with graphics

You might love writing content and using it as your main marketing method.  Don't close your mind to the option of creating graphics for your marketing purposes.  You don't need to be an expert to create some simple images.  Just get started.  You have to remember that it is going to be a process and that you are going to improve and get better at it.

Start Blogging

Posted by admin | 9:48 AM

Market your services with your writing skills

Create simple blogs and use your writing skills to provide information that is relevant to your audience.  You have to open your computer and start typing.  It might have been a while since you created a document, but you have to start.

Start coming up with topics for your blog.  Think about the different categories that you want to cover.  You can even start coming up with headlines for your blog posts before you write them.  Take a big topic and break it down into smaller sizes for simple blog posts.

What are some of the problems that your audience is experiencing?

Get into the shoes of your target audience.  What are some of the problems that they are experiencing?  Do you have information that can help them improve their current situation?  Start diving into the problems.

Take a look at your own situation and try to remember some of the problems that you had to overcome?  Do you remember some of the feelings that you had going through that rough patch?

How can you help them get over those problems?

What helped you get through it?  What were the steps that you took to get rid of the problem?  Did you find a software solution?  Was it something that was really easy to implement?  Did the problem require that you create your own solution?

It can really help to just write down the questions that come up.  Brainstorm and write down all the words that come to mind when you are thinking about the topic.  There might be some other issues that come up with problem that are related.

Become the solutions provider

Help bring your blog readers closer to the solution.  Talk about the issues and keep posting new information on the subject.  You have to decide how general or specific that you want to be with your blog posts.

Try to keep adding new content at a steady pace.  You don't have to do blogging all alone.  Bounce some ideas off of your friends. You might get a different view of the topic. People might not agree on what the best road to take regarding improving the situation.

Blogging is low cost

Blogging is not really free.  You are going to be spending your time creating a site.  There are no guarantees that people are going to show up and read your information.  You just have to put it out there and see what happens.  You have to remember that it is a numbers game.  Provide the content and see what happens.

Use blogging as your lead generator

Design your blog with your results in mind.  What do you want people to do when they come to your blog and read the articles?  Are you trying to immediately sell services with your blog posts?  Do you want to get them to sign up for your newsletter so they can stay informed?  Do you want them to visit your main website?  These are just a few of the questions that you have to ask yourself when you are getting started with your new blog.

Pinterest for Marketing or for fun

Posted by admin | 6:03 PM

Use social media to share information about your business.  Pinterest is another new social media option.  Do you have lots of pictures for your home business?  Can you create really good graphics?  Create an account on pinterest and post them.

Pinterest has an area for describing the image that you are uploading.  Think about including a link back to your home business website or blog.

Just visit the site and take a look around.  You can create different boards where you place your pins.  I just watched a webinar that talked about pinterest and how to use it.  They were selling some software that could help you automate the process of adding new pins.  I don't use the pinterest site all the time. I am not really thinking about using software for posting to pinterest.

Pinterest is a newer social media site, but the numbers of users is growing.  One of the items that I like to view on pinterest are the memes.  These are funny pictures that people add captions to.  Some of them are crazy.

If you are looking for another way to drum up some free traffic, you might want to use pinterest.  Use the site and see if you like it.

Questions and Ideas

Posted by admin | 5:08 PM

  1. Start looking at other ways to market
  2. Don't just look in your niche
  3. Think about lead generation
  4. It is a numbers game
  5. Who is your market?
  6. What do they want to buy from you?
  7. What are they searching for?
  8. Can you create free marketing that gets them coming to you?
  9. Can you make videos that attract them?
  10. What kind of marketing gets your attention?
  11. Watch infomercials
  12. Repeat your message over and over again
  13. Think about promotions for new television programs
  14. They start showing commercials weeks or months before the first show airs
  15. Think about giving away samples
  16. The big warehouse stores give away samples
  17. How can you get people using your products?
  18. Software companies might offer a beta version
  19. Software companies might offer a free trial period
  20. What about direct mail?
  21. Do you ever responded to offers you get in the mail?
  22. What about coupons?
  23. What about offline marketing?
  24. Have you ever seen student organizations doing car washes?
  25. They go to busy intersections and try to attract customers
  26. What about tv advertising?
  27. What about advertising on cable or satellite tv.
  28. What about radio ads?
  29. Free ebooks
  30. Free articles in the article directory
  31. What about billboards?
  32. Signs
  33. Business cards
  34. What about mobile text messages?
  35. What about creating an affiliate program or network
  36. What about joint ventures
  37. Presentations


LinkShare_300x250

Create PDFs

Posted by admin | 10:36 AM

Creating pdfs is another way to market your business online.  Turn your documents in to pdfs.  There are lots of document sharing sites that you can use.  Signing up is simple.   

Focus on creating content that is helpful to your audience.  Your pdfs might even show up in the search engine results pages.  You might have lots of information that you can share through pdf files.  
 
Private label rights

You might already have plenty of content that could be used in pdfs.  What about getting some use from all that plr content that you have on your hard drive.  PLR stands for private label rights.  This is content that you can use to help create even more content.

It is good for creating articles, blog posts and even some pdfs.  You can use plr to get up to speed on new topics.  Read a few plr articles and then create your own articles and save them as pdfs. 


Write articles

How many articles have you written for the article directories?  All of them are not going to be winners?  Use your articles in a different location with document sharing sites.  You could rewrite those articles and save them as pdfs.  This can give some new life to your older articles that are collecting dust and not getting any traffic on directories.  

Do you have squidoo pages that are getting locked or pending deletion?  Don't give up on that content.  You have spend time creating articles and you don't want that work to go do waste.  Take your articles and give them another chance through pdfs.  
 
Repurpose blog content

Do you have blog content that is not getting the results that you want?  You might be able to pull some blog topics together to create something new and useful as a pdf.  Your older blog posts could be turned into a pdf.   Give them away or use them to generate sign ups for your newsletter.  Think about changing the focus to a more targeted audience.  Your information could be tailored for a specific niche.
 
Use keywords

Come up with better keywords before saving your new pdf.  Use key word tools that can identify topics related to your information.  Write your content for real people, but it doesn't hurt to find high search count related keywords.  
 

Add your url
  
Don't forget to add your web address to your pdf.  Where can you place your web address?  Add it to the header or the footer.  Also add it to your resources page at the end of your document.  Turning your document into a pdf might drop some of your web links.  Make sure to use your web address.   Even if the link doens't work.  Your readers will be able to copy and paste the web link into the browser to get to your website or blog.

You don't have to hire a designer to have a good looking website. Now there are programs that you can use to get a great looking site without having to spend large amounts of money.

Joomla is one of those programs that you can use to create a website fast online. Joomla is a content management system that makes it easy to organize your information online. People are familiar with blogging software systems. Content management systems might not be a concept that they really understand.

Content management systems keep your information organized online. Web development could be like hurding cats. When you have lots of different people that need to include information on a site, it can get very crowded and the opportunity for problems can jump up quickly. Content management systems like joomla make it easy for multiple people to update a site.

Installing Joomla is pretty fast. You have to check with your web hosting company to make sure that they support the programs that are required to run joomla. The top web hosting companies should have everything that you need to get started with joomla.

The great thing about content management systems and blogs is that you don't have to worry about a lot of the details. The software is built to do certain tasks right out of the box. A joomla site is structured in a way that makes it simple for you to understand where and how the information you add to the system will be shown to end users.

With joomla, areas of the site layout are named so that they are easy to recognize. There is a header section, there is a sidebar and footer. In addition, joomla has other areas that are easy to recognize and add content.

The first step with joomla is going to the joomla website at http://www.joomla.org. Take a look at the information that they have available. You can see how joomla sites look by viewing the demo joomla apps.

After you have viewed a joomla site, the question that you have to ask yourself is if this type of site is what you really want? Joomla sites pretty much look the same online. There are different joomla templates that you can add, but they tend to have the same kind of structure. Wordpress sites might have a little more flexibility when it comes to themes and designs.

Joomla can seem like an online file cabinet. You have to do a lot of organizing of your information. Learning the terms and the process for setting everything up can take some time. There is a big difference between joomla and wordpress in this regard. With wordpress, you can install the software and start posting information immediately. With joomla, you have to do some initial setup and organizing before you start adding your content.

Joomla templates

Joomla like Wordpress makes it really easy to change designs. You can upload joomla templates to your site and activate them similar to the process involved with wordpress sites. This is a big advantage for those people that are not ready to design a website. Just find the theme that you like and install it and activate it. You can preview the site before making it active.

You can find joomla template sites on the web just by doing a simple google search. Just like wordpress, they have free and premium themes available.

Joomla is a content management system and just like wordpress, it makes it easy to change the site design. Joomla has templates that you can install in just a few minutes. You can customize the template, but you would need to be careful. Simple changes like adding a new header or changing the header text is simple to do. Just read the setup information about the template and follow the directions.

Joomla templates can be found by doing online searches. There are free joomla templates and premium joomla templates that you can choose from. One issue with Joomla and Wordpress is making sure that the template that you download and install is compatible with the version of the software that you have.

Joomla provides a way to get more out of the software with extensions that give your joomla installation even more flexibility. Joomla extensions are just like wordpress plugins. Joomla software developers create programs that can allow you to do even more with joomla. Do you want to include ads on your joomla site? There are extensions that can help with that. Some joomla extensions are free and other you will have to pay for. Take a look at the extensions that are available. http://extensions.joomla.org/

Before you commit to the changes of design on your joomla site, you can do a preview. This will give you an idea of how your web visitors will see your site. If you like the template, you can make it active and your site will have a totally new look. The great thing about using systems like joomla is the ease with which you can change designs. You could find a new template next week and change the site if you wanted to.


Everybody knows about article marketing.  The article directories are crowded and it is hard to cut through all of the competition.  What about using video marketing for your home business?  You might not feel ready for prime time, but you can make a video fast with the tools that are available.

Tired of writing long articles

Lower your frustration when it comes to long articles.  They might take a while to write and they might not get a lot of traffic for your blog, but you might really have a goldmine when it comes to making videos.

You can use some of the written content and turn it into video content.  You might really like writing content and there are lots of people that love to read.  The surprising news is that there are lots of people that don't want to read all the time.  A better way to get their attention might be through producing quick videos.

Quicker Way to Market

You can create videos quickly with a video camera.  Start using your cheap hd video camera or even the video camera that is on your smartphone.  There are lots of point and record video cameras that are easy to operate.

Recording the Screen

Make recordings of your computer screen.  You don't have to appear on camera and you can stay focused on the task at hand.  Create short tutorials that can help your audience.  Find easy video recording software that can turn your presentations into videos that you can upload to the web.

Turning Pictures Into Videos

Take a bunch of pictures and start creating slideshows.  There are software programs that can can add sound and turn your pictures into a video fast.  Make sure to do some keyword research.  Using the google free keyword tool can help you identify the highly searched terms related to your topic.

Marketing without Money - Is it possible

Posted by admin | 9:36 AM


Marketing a business without money

You might immediately think that this is not possible.  Marketing without money can be done, but you will be spending something else, you will be spending your time.  

There are lots of free marketing options on the web.  Writing articles and doing videos don't have to cost a lot of money.  The video above talks about knowing your customers.  Finding customers and having something to sell them is the key.


Marketing with Ebooks

Posted by admin | 3:52 PM

Make free ebooks and give them away.  Marketing with free ebooks is a great idea.  There are lots of people looking for information and a free ebook can lower the barrier.  

Who will pass up on free information related to something that they are looking for?  Creating a free ebook is not difficult to do.  

Do you have lots of content related to the topic already?  Maybe you have been posting content on article directories.  Turn those articles that are not getting any traffic there into something more valuable.  

Ebooks don't have to be really long.  They just need to provide the information that is promised to the reader.  Ebooks can also be fun.  Do you have lots of basic tips related to your topic?  Turn those tips into a free ebook.  

The good thing about an ebook is that you can include clickable links.  You might give away ebooks and include a resources section at the end.  You might also want to include a link in the header or footer section that leads readers back to your blog.  One of the great things about an ebook is that is going to be there.  Have you noticed how some of the article directories are changing?  Now they sometimes archive your articles that don't get enough traffic.  With an ebook, your links are locked in stone.  As long as the ebook is available to the reader, your links will be there for them to click.

What are some other uses for your new free ebook?  You could use it to help build your email list.  Give it away in exchange for signing up and submitting an email address.  

Get started with using ebooks for your marketing services today.

Article Marketing - Create List Posts

Posted by admin | 4:37 PM

Is article marketing working for you?  Creating your own blog is just the tipping point.  Writing articles for traffic is not going to stop.  You just have to make the choice of whether to do it yourself or to outsource it.

Why choose article marketing in the first place?  Articles don't have to cost you money and they have the potential for staying power.  Your article could take off and get some traction.  You could get your articles in front of the right audience and it could create new prospects.

Article marketing does not have to be really hard.  You can create articles without much of a problem.  Find the audience that you want.  Start writing content that speaks to that audience.  There are different kinds of content that you can create fast.  All of your content does not have to be super high quality.  You could create content posts that gets your prospects interested.  List posts are one example of this.  You can make large posts really fast with this technique.  

List posts usually have a number in the title.  So many different ways of doing something.  You can create a list post fast and it can be valuable to your prospects.  

Market your website with content.  The fact remains that people want information.  When they run into problems in life, they want answers.  The internet is an information warehouse.  Create the content that addresses the needs of your market.

Focus on the problems that people are having.  You are in business to solve problems.  Create headlines that get the attention of the people that need your knowledge and skills.  Headlines are important because they are the first chance to gain the interest of people that are experiencing issues. 

Your content should be information that helps improve the situation.  There are lots of options for content on the web.  If your content is not up to par, the prospects can easily find better options.  Marketing with content is not something that is new. 

Taking the information that you already have in your possession and turning it into free articles or blog posts can help your business.  Giving content away that is helpful for free is something that you will see in many different types of business.  You might even notice businesses that offer free reports on television to get prospects to call.  Why would a business want to give this information away for free?  It is all about getting prospects into the system.  Prospect information is important and establishing the first contact can help build an ongoing relationship. 

Are your prospects going to buy from you the first time that they meet you?  Some might and others might not.  Free content gets your foot in the door.  Your free content marketing information might also include important pieces of info that links back to your company.  A website link might be embedded in the document. 

Internet marketing is popular around the globe.  Anyone with a computer and a web connection can get started with marketing online. What are some quick ways to get started with internet marketing when you don't know where to start?  You can start with content.  Content is going to be needed all over the web, all the time.

Creating content in all its forms.  Writing content and posting it online is one place that you can start.  One of the items that stops a lot of people from getting started is the money.  If you don't have money, there are still lots of ways to get started online for free.

Starting a website for free is doable.  You just have to know the right places to look.  There are lots of free blogging sites. There are lots of free website creation sites.  You can really get a site started today and start adding content.

Blogging is probably the fastest way to get started online.  Write articles to help drive traffic to your site.  Figure out a way that you can get paid for your online writing efforts.  Writing blog posts and selling them is an option. Joining affiliate marketing programs and driving traffic to offers is another.

The potential for content writing is high.  New blogs are getting started everyday.  They are going to want content.  Writing high quality seo focused content to sell is an option.  Search engine optimized articles that are lengthy and good quality is a great starting point.

You can find all kinds of joint venture and affiliate sites that are easy to join.  Learning how to drive traffic and get readers is an important skill. Writing for others might be necessary when you are just getting started but once you learn the basics, you can drive traffic for yourself.

Setting up blogs doesn't have to stop with one site.  Once you learn how to buy a domain name and how to setup web hosting, you can keep doing it in new niches.  There is not telling how far you can take your internet marketing business.  You don't have to think small when it comes to internet marketing.  

Marketing is happening all around you.  If you have the tv on you see commercials all the time.  Now with cell phones and smart phones mobile marketing is starting to take off.

Turn your smartphone on and you start to see ads for different products.  Companies are starting to get creative to try and land new prospects.

Social media is also another area where marketing is taking place.  A home business owner can setup an online profile and start to talk about their business or just answer questions online and include a link to their website in their profile area.

Don't you want to get into the marketing arena?  Getting started with marketing online is not that hard and just about anyone can do it.  You could start by setting up your own blog and starting to write articles.

What are you going to write about?  That is a question that allows you to look at yourself and decide what you really want to work on.  Do you have hobbies?  Are there areas of your life that you could talk all day about?  The web is the perfect place to explore your creativity around some of your passions.  

How do you take your interests and turn them into marketing vehicles?  Do some keyword research using the google free key word tool.  See what starts to pop up around the topics that you have an interest in.  Check the global and local search counts and the competition around your new area.

Getting those key words and search counts can give you a clue about your new niche.  Writing articles for your new blog does not have to be really hard. This is something that you know something about and you have passion.  So you can start writing your articles without much of a hassle.  

Before posting your information on your site, you might want to inclue some of the key words that your audience is using to find information.  Adding keywords might help and it might not.  There are lots of sites online and you don't know if the search engines are going to immediately start sending you traffic.

Writing your content for your readers is something that you have to consider.  What happens if nobody shows up to your site?  Just write the content that you are happy with to start and don't have too many expectations.  This way you will not be disappointed.  If people find your content and they like it, you might start seeing some visitors in your web stats.  If they really like your content, they could link to it or pass the content around to their friends.

Marketing is happening all around you.  Why not get into marketing yourself?  You might have the right view on a topic that other people are missing.  The globe could be waiting to learn from you.  Putting your content online is not hard and you can do it.  

Sit down at your computer and start writing more articles.  Articles can have the staying power that you want for long term marketing. Long term marketing options occur when you place content online that are going to be needed in the future and not just today.

Some topics are going to be in need for a long time.  These types of articles are called evergreen.  Evergreen articles provide the information that a hungry audience will look for year in and year out.  You probably are already aware of lots of content that is evergreen.

What are the evergreen topics related to your niche?  Find them and start brainstorming ways that you can come up with more of this kind of content.  The next step is deciding where and how to supply this content. Blogs are great for putting content online, but you don't have to stop there.  What about creating your own ebooks with evergreen topics?  What about making videos?  There are lots of different ways that you can supply content.

Start using content to help drive traffic to your email list..  Directing your prospects to your list gives you a chance to interact and build a relationship.  Just about any kind of business can benefit from using information marketing services.  People are going to check the web for information about a subject.  This is lead generation central.

Getting access to prospects during the information gathering phase can be really important. Your prospects might be typing in keywords at their favorite search engine like google.  You want to have some of your content appear as close to the top of the search engine results page as possible.  This can't happen if you don't have information products available.  You might be able to get high search engine listings if you pay for traffic with a service like google adwords.

Free marketing options like writing articles and ebooks should be a part of your online marketing mix.  Double down on your article writing skills by taking your newly created articles and change the format.  Make audios and videos.  Share information though social media for an even wider reach.


Start Marketing with Your Simple Online Blog

Posted by admin | 1:48 PM


The decision to setup a site online was an easy one.  The internet was just starting to take off and everybody wanted to get in on it.  People were buying books on how to program websites.  Learning html took a little bit of time but everybody was excited.

The websites were simple and they took a long time to load.  There were so many free website programs that you could join online.  Creating one web page at a time was really simple.  It was mostly text based because the web was not that fast.  Each image or picture would take a long time to download.  You didn't want to hit the refresh button because you would have to wait even longer.

Sitting in front of the computer and typing text files that could be loaded on to a website was the name of the game.  There was no search engine optimization.  The only information that we used was html code.  What was the name of one of those free websites were you could get started online fast?  One was called tripod.

Another free web hosting company was geocities.  It was real easy to create a html page and upload it.  Web design was just getting started.  This was before all the css and current design standards.  The web was really about basic text.

Now websites can be created without having to do too much learning.  A wordpress blog can be started in just a few minutes.  You can download a wordpress theme and change a site in a few seconds.  Now you can direct your web traffic at many different niche sites.

Create the content for niche sites or get it from article directories.  Create videos and drive web traffic.  All of these low cost options mean that you can get online and start marketing without spending a lot of money.  Now you can come up with an idea and create a site fast.